The client had no existing branding or web presence. They needed:
A unique logo and visual identity that captured the spirit of Arizona living.
A custom WordPress website that connected directly to MLS data for live property listings.
A clean, modern interface that made searching for homes intuitive and visually engaging.
The challenge was creating a design that balanced aesthetic appeal with real estate functionality ensuring that the MLS integration looked seamless, loaded quickly, and felt native to the brand.
02 . The Solution
02 . The Solution
I started with the brand foundation, then built a completely custom WordPress site tailored for real estate performance and user experience.
Key elements included:
Logo Design: A bold, modern logo with desert-inspired tones and typography that reflects the warmth and freedom of Arizona’s landscape.
Brand Identity: A cohesive color palette of terracotta, sand, and deep blue to evoke trust and sophistication.
Custom WordPress Build: Designed and developed a one-of-a-kind site layout that showcases listings beautifully while remaining fast and responsive.
MLS Integration: Connected the site to the client’s MLS feed through a custom wireframe setup, allowing real-time property updates directly within the site.
User Experience: Created an intuitive navigation system with property search filters, featured listings, and calls-to-action for scheduling showings or connecting with agents.
