I took an active management role in ensuring the app ran efficiently while continuously improving its performance and user experience. Key contributions included: Product Oversight: Managed updates, monitored app functionality, and communicated directly with development teams to resolve technical issues. UX & Content Strategy: Helped improve layout, navigation flow, and in-app messaging to better align with team branding and user needs. Cross-Team Collaboration: Worked closely with both Real Salt Lake and Utah Royals FC marketing and operations staff to ensure content accuracy and timely updates. Data-Driven Feedback: Gathered and relayed user insights and technical feedback that shaped future app updates and design improvements. My proactive approach and attention to both fan experience and backend organization led to an invitation from the lead developer to join the Product Council, a group responsible for shaping future app development direction.